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Commercial Solar Sales & Marketing

This course will help you to develop the key sales and marketing strategies that are required to acquire and successfully win large-scale commercial solar projects.


Learn from experts

Gain knowledge from industry professionals that have hands-on experience selling and marketing large-scale commercial systems

Grow your skills

Develop the skills and processes you need to stand out from the crowd both online and in person.

Understand the differences

Gain an understanding of the complexities and financial ramifications of a commercial project compared to a domestic project.
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The University of Melbourne, 442 Auburn Rd, Hawthorn 3122
Whats included?
40 CPD Points
Hot lunch at a local cafe and morning tea
Take-home booklet with complete course curriculum
Question and answer sessions
Certificate of attendance
Occasional dad jokes
Your Instructors

Gain knowledge from industry professionals that have hands-on experience installing, selling and marketing large-scale commercial systems.

Veli Markovic

Head of Training, Greenwood
Veli has nearly two decades of experience in the renewable industry. He is passionate about providing people with valuable education and is highly regarded throughout the industry as an educator and operator.

Richard Bragg

Renewable Energy Consultant
Richard has been a sales professional for nearly 40 years, with experience in electronics at Pioneer and now renewable energy. Richard brings his vast experience from both practical and theoretical stance and will lead the participants through a series of role plays; a technique that has remarkable effectiveness in preparing the salesperson for the whole customer proposal relationship.

Gerard McAllister

Director, Assertive Marketing
Gerard owns his own marketing agency Assertive Marketing and is the author of “How to market your small business”. He has been in the solar industry for over 10 years and worked as a Marketing Manager for over 30 years.
What We Teach

We cover the essential sales and marketing techniques involved in winning a commercial project and maintaining customer relationships from start to finish.


Your audience

How to define your audience and get in front of the right people.

Being able to successfully determine and target the right people to approach is one of the most important aspects of a successful pitch. We discuss strategies and research techniques that will help you single out prospective customers who could benefit the most from a solar system.

Key Topics:
  • Customer research
  • Finding businesses
  • Getting heard
  • Who can I pitch to?
  • How to get in contact


Your pitch

How to utilise the correct marketing techniques in order land projects and successfully pitch to business owners.

We explore the psychology of selling, creating a meaningful sales story, and how to build strong rapport with potential clients through succinct speech and presentation.

Key Topics:
  • Visual vs audio presentations
  • Selling the benefits of solar
  • Sales psychology
  • Building a story
  • Making your pitch relevant
  • How to market yourself


Essential tools

How to use a range of different tools that successful sales teams use to land projects.

Utilising industry resources to increase your chances of a sale is something that every sales person should be doing. We discuss and explain some helpful tools, such as: Nearmaps, Sunny Design and PV Sell.

Key Topics:
  • PV Sell
  • Nearmaps
  • Sunny Design
  • In-class demos


Commercial vs residential

Understand the key differences when it comes to pitching commercial projects over residential.

Commerical projects are vastly more complicated than residential projects and it's important to be aware of these differences when pitching potential clients. Being familiar with financial terminologies and nuances is a must for anyone walking into a sales pitch.

Key Topics:
  • REC’S and LGC’s
  • Financial Terminology
  • Case Studies
  • Solar leasing
Past Students

We’ve helped give industry peers the confidence they need to complete jobs and grow their careers.

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All of our courses are approved by the CEC, we are also an ISO9001 certified company.


Get Answers

Is catering provided on the day?

Yes, our events are fully catered with your choice of lunch included in your ticket. At morning tea, drinks and cakes are bought to the training room and for lunch we all walk down to a cafe and sit down for a proper main meal. Dietary requirements can be catered for - simply let us know at checkout when buying a ticket.

What is your cancellation policy?

You are welcome to cancel your ticket for a full refund up to 2 days before the event. Unfortunately we are not able to offer refunds within 2 days of the event as we need to confirm catering, venue requirements, and guest speakers for the event.

How many people attend the courses?

We believe the best learning environments are close-knit ones, which is why our training courses are between 25-35 people. We welcome all genders, cultural backgrounds and beliefs at our training courses and strive to provide a memorable experience for all of our students.

Is support available following the course?

Our phone line is always open for anyone who has ever taken one of our courses, whether it be a question or more specialised help in the form of one of our Industry service offerings - we're always happy to help!

Do you offer discounts for group bookings?

We most certainly do. Group booking discounts are applied at checkout and are available for 2+ person bookings.

Our courses are limited in capacity. Secure your spot today.

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